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Words have power. I help you find the "on" switch.  Find your voice, inform and educate your market, and deliver results with marketing and communications that amplify your brand and value. With my extensive B2B marketing and communications experience across industries, I tell your story so it has meaning for your customers and prospects.
SKILLS

What I do...

  • Marketing Messaging Strategy, and Campaigns 

  • Thought Leadership Writing, Editing, and Distribution 

  • Website Content Writing and Management

  • Social Media 

  • Email, Direct Mail, Print & Digital Advertising Writing, Design & Production

  • SEO / SEM

  • Internal Communication Development & Distribution

  • Brand Management

  • Graphic Design

  • Tradeshow Marketing

  • Media Strategy & Placement

  • Analytics & KPI Tracking

  • CRM & Database Management

TOOLS

What I use to do it...

 

  • Adobe Creative Suite

    • Photoshop

    • InDesign

    • Illustrator

    • Rush

  • Constant Contact/ Mailchimp

  • HubSpot

  • SharePoint

  • Salesforce/Dynamics CRM

  • QuickBase

  • Pardot/Marketo/Splash

  • Canva

  • Wordpress

  • Google Analytics

  • Hootsuite/Sprout Social

 

IMPACT

What has resulted from my work...
 

  • Created and managed a campaign producing 500 landing page visits and a $150,000 opportunity pipeline, aiding a 43% YoY practice revenue increase.

  • Wrote and edited 7 of the top 10 performing Q1 2024 content posts based on active users and organic search.

  • Launched a complete SEO-optimized website in 30 days. 

  • Developed website content that led to a nearly 40% click-to-call conversion rate from paid search.

  • Achieved 5+ page 1 organic keyword rankings within 11 months of launching a new domain.

  • Executed e-mail blast campaigns that consistently resulted in open rates of over 30%.

 

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